Dex Media Launches New DexLnk CRM Platform

Dex Media’s new DexLnk offers small and medium-sized businesses a free platform for managing all customer data and communications in one place

DEX MediaDex Media, Inc. (NASDAQ: DXM), one of the largest national providers of social, local and mobile marketing solutions through direct relationships with local businesses, today announced the launch of its new customer relationship management platform, DexLnk.

“With DexLnk, small business owners have access to a set of sophisticated marketing and transactional tools often associated with larger, national businesses.”

DexLnk offers small and medium-sized businesses a free platform for managing all customer data and communications in one place. The pilot product helps Dex Media clients build and manage customer lists, accept appointments using an online calendar, and send customers confirmations and reminders via email and text messaging. In addition, the tool, which is fully optimized for mobile devices, enables business owners to send special offers based on customer preferences, and monitor the results of their marketing programs from a comprehensive dashboard. Additional features and functionality are available at different price tiers.

“Many of our local business clients are looking for effective ways to reach their customers online, build relationships with them, and reward their loyalty,” said Gordon Henry, Chief Marketing Officer. “With DexLnk, small business owners have access to a set of sophisticated marketing and transactional tools often associated with larger, national businesses.”

The pilot test began with a segment of Dex Media’s existing client base, and the company is planning a full product launch during the latter half of 2015.

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