Salesforce has embraced instant e-commerce by introducing “buy” buttons within its Community Cloud, enabling customers to buy its clients’ services from anywhere without having to navigate to a specific sales page. The new e-commerce capabilities enable communities of customers to discover, research, discuss and buy products in a single location while introducing a new sales channel for companies.
Today, a range of consumer-driven services like Facebook, TripAdvisor, Pinterest and Twitter are helping brands drive revenue by allowing people to “click to buy” directly within the community. However, companies that want to offer this same type of commerce experience within their own communities have struggled to deliver it because there was not a trusted and easy way to combine transactions with their online communities. Salesforce’s new Community Cloud solution enables companies to put a buy button right where their customers are already gathered and engaged.
Our goal is to make it easier for our customers to grow their businesses and today we’re the first enterprise solution that enables buy buttons for any online community,” said Nasi Jazayeri, executive vice president of Community Cloud, Salesforce. “Now any company can deliver the same click-to-buy experience as popular consumer services and grow their businesses with social commerce.
Salesforce buy buttons can be added to a company’s existing infrastructure with new e-commerce Lightning Components from Salesforce partners like CloudCraze, Demandware and Bigcommerce. Companies will be able to seamlessly incorporate e-commerce into their communities without the programming headaches.