How Machine Learning Can Generate More CRM Value

Cloud Data Center Torkild Retvedt - Creative CommonsOne way to capitalize on your CRM investment, to improve ROI and drive better outcomes, is through machine learning, which teaches computers to think and act like people in order to augment human decision making. An intelligent layer on top of existing CRM systems, machine learning teases out insight from all of your data to tell the full customer story.

Machine learning can optimize how you manage, understand, and serve customers—both at the individual customer level and across your entire customer base. Creating highly personalized customer experiences can now be achieved on a much larger scale.

From Destination CRM, here are six areas where machine learning can help you extend the value of your CRM investment, driving efficiencies without losing the personal touch.