What is CRM for Small Business? (Video)

Small business owners often run the other way when CRM is mentioned. To help overcome this aversion, Salesforce recently released a simple (albeit a little bit cheesy), video that explains to small business why CRM is important to them. It is a helpful intro to small business owners who find the concept of CRM daunting:

You are in a business that some call small business, wearer of many hats, blazer of new business trails, it’s anything but small. It’s everything, not the least of which is finding, winning and keeping customers in a world where you’re expected to keep up like a bigger business.